COMMERCE 1MA3 - Introduction to Marketing

"Marketing is a core business function: it is the process by which individuals and organizations get what they need or want by creating and exchanging goods, services or anything of value with others. This course introduces the conceptual underpinnings and operational facets of marketing with a primarily consumer (as opposed to industrial) focus." - COMMERCE 1MA3 Course Outline

• COMMERCE 1MA3 - Introduction to Marketing
  Course outlines for COMMERCE 1MA3

• Library Video Recording for COMMERCE 1MA3 (31:10) - Research Resources for Introduction to Marketing 
  Video Transcript (PDF) | Video Transcript (DOCX)
• Library Slides with Notes for COMMERCE 1MA3: Research Resources for Introduction to Marketing (PPTX) 
• Library Slides for COMMERCE 1MA3: Research Resources for Introduction to Marketing (PDF)