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COMMERCE 1MA3 - Introduction to Marketing

Canadian company and industry resources.

Course Information

"Marketing is a core business function: it is the process by which individuals and organizations get what they need or want by creating and exchanging goods, services or anything of value with others. This course introduces the conceptual underpinnings and operational facets of marketing with a primarily consumer (as opposed to industrial) focus." - COMMERCE 1MA3 Course Outline

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