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COMMERCE 1MA3 - Introduction to Marketing

Canadian company and industry resources.

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Key source.

open accessOpen Access
Online source accessible to everyone, anywhere. 

McMaster Users OnlyMcMaster Users Only
Online source accessible to current McMaster students, faculty and staff only. (Office 365 login) required.

Technological Environment

  •  Best Bet!McMaster Users OnlyIBISWorld
    Contains over 1,400 U.S., 430 Canadian, 427 Ontario (+ other provinces and territories) and over 70 global industry reports, most at the five digit NAICS (North American Industry Classification System) level. 
  • Industry or Trade Associations​
    Association web sites can often provide free content such as magazines, newsletters, statistics & trends related to a specific industry or trade. Use the links below to find a Canadian association relevant to your industry. 
    • Best Bet!McMaster Users OnlyAssociations Canada via Canada's Information Resource Centre
      Use this directory to identify Canadian industry associations by subject, by name, by geography, by acronym, and more.
      Location of Print: MILLS and THODE Libraries HS 17 .A88 
    • Best Bet!open accessInformation by Industry Sector (Innovation, Science and Economic Development Canada)
      Most profiles include an association or organization category for the industry.
  • McMaster Users OnlyPassport
    Includes a report entitled PEST analysis Canada which includes coverage of technological environment for the country.
  • McMaster Users OnlyStatista
    Contains over one million statistics on thousands of topics from over 18,000 sources. Includes market forecasts, dossiers, industry reports, infographics, and market outlooks for countries worldwide, including Canada.
  • Technology News
    Explore these technology news sites to see whether anything may be applicable to your industry.
    • open accessCNET: Includes reviews, news, and prices on technology products. 
    • open accessDigital Trends: Contains technology news and products & apps reviews. Site categories include Computing, Mobile, Lifestyle and Social.
    • open accessEngadget: Magazine with daily coverage of everything new in gadgets and consumer electronics.
    • open accessTechCrunch: Profiles startups, reviews new Internet products, and provides tech news.
    • open accessThe VergeOnline news site that covers the intersection of technology, science, art and culture. Includes news, reviews, and forums on the mobile, computer and home entertainment industries.
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