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COMMERCE 1MA3 - Introduction to Marketing

Canadian company and industry resources.

Citation Guide for Business (Chicago)

Business Citation Cover
The Citation Guide for Business was developed for McMaster University's DeGroote School of Business. It is based on the latest edition of the Chicago Manual of Style (17th edition, 2017). It provides citation examples of endnote and bibliography entries for some of the most commonly used sources in business. You are required to use this citation guide for COMMERCE 1MA3 as it is the only acceptable format.

Sample Paper in Chicago Style (DOCX) |  Sample Paper in Chicago Style (PDF) (McMaster University Library)

VideoCiting Sources: Chicago Style (17th ed) - Notes & Bibliography (7:00) (McMaster University Library)
         Video Transcript (DOCX) | Slides (PDF) | Slides (PPTX)

 

Frequently Asked Questions

  • Can I use a different citation style such as APA or MLA for the reports in this course?
    No. You are required to use Chicago style as outlined in the Citation Guide for Business.
     
  • Why do I have to use Chicago style for my citations?
    Chicago is a citation style often used for reports and scholarly writing in many fields of business including marketing. Since Chicago is commonly used in business writing, it's advantageous to become familiar with this citation style as a Commerce student.
     
  • What is the difference between notes and bibliography?
    Both contain most  of the same source information, but the citation elements are formatted differently.  These differences are described in detail on page 11 of the Citation Guide for Business. The differences are also illustrated in the endnote and bibliography samples on pages 46-47 of the Citation Guide for Business and on pages 3-4 of the Sample Paper in Chicago Style.
     
  • Can I use parenthetical author-date style such as (Patel 2019)  for note citations that appear in the text of my report?
    No. Although Chicago does support the author-date style, it is not the preferred style for this course. You must use Chicago's notes and bibliography style. In other words, each time a source is used in the body of your report, it must be cited with a note number in the text and a corresponding citation on a Notes page near the end of your report (i.e. endnotes). This is outlined on pages 1, 7-8 of the Citation Guide for Business.
     
  • Can I use notes that appear at the foot (or bottom) of the page?
    No. Although Chicago does permit the use of footnotes, it is not the preferred format  in this course. You are required to use endnotes in your reports.
     
  • I used  several sources to support an idea. How do I cite several sources in one endnote? 
    This is described on page 9 of the Citation Guide for Business.
     
  • How do I incorporate a table, figure or graph in the body of my report?
    This is outlined with an example in the Citation Guide for Business on pages 5-6 and in the Sample Paper in Chicago Style on page 2.
     
  • How do I cite this type of information source (e.g., book, article, report, web page)?
    A variety of examples are noted on pages 14-41 of the Citation Guide for Business. Use the Contents page to pinpoint specific source types and frequently cited sources.
     
  • How should URLs or links to online sources be formatted in citations?
    URL and DOI formatting is outlined in the Citation Guide for Business on page 13.
     
  • What if my source is missing information that I need for my citation (e.g., no author)
    This is explained on page 12 of the Citation Guide for Business.
     
  • How do I format an appendix?
    This is described in the Citation Guide for Business on pages 4-5. For a sample appendix see page 45.
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