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COMMERCE 1MA3 - Introduction to Marketing

Canadian company and industry resources.

Political & Economic Environment

  • open accessCanadian Megatrends (Statistics Canada)
    Explores some of the changes that have had a lasting impact on Canadian society and economy.
  • Best Bet!McMaster Users OnlyConference Board of Canada e-Library 
    Contains Canadian, provincial and metropolitan data and analysis. Reports include economic indicators such as employment, income, industry outlook, housing starts, migration and more.
  • Best Bet!McMaster Users OnlyEIU (Economist Intelligence Unit) - Viewpoint & Viewswire
    Provides access to current economic data and commentary on countries around the world. Go the Geography menus and select Canada for articles and reports containing political, economic and business analysis for the country. Use Search to find specific content on Canada.
  •  Best Bet!McMaster Users OnlyIBISWorld
    Contains approximately 430 Canadian industry reports, most at the five digit NAICS (North American Industry Classification System) level. Factors impacting an industry are noted in the Key External Drivers section of the Canada Industry (NAICS) reports and in the External Impacts Questions section of the corresponding Canada Industry iExpert Summaries.
  • McMaster Users OnlyStatista
    Contains over one million statistics on thousands of topics from over 18,000 sources. Includes reports for countries worldwide, including Canada. Go to the Reports menu and select Country Reports. On the resulting page, select Show more Country Reports. Go to the North America section and pick Canada from the list. Report covers economic conditions, public finances, labour force, government structure, overview of stability and threats, and politics in the country.
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