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COMMERCE 1MA3 - Introduction to Marketing

Canadian company and industry resources.

Political & Economic Environment

  • Best Bet!McMaster Users OnlyConference Board of Canada inFact
    Contains Canadian, provincial and metropolitan data and analysis. Reports include economic indicators such as employment, income, industry outlook, housing starts, migration and more.
     
  • Best Bet!McMaster Users OnlyEIU Viewpoint (Economist Intelligence Unit)
    Provides access to current economic data and commentary on countries around the world. Go the Geography menu and select Canada for articles and reports containing political, economic and business analysis for the country. Use Search to find specific content on Canada.
     
  •  Best Bet!McMaster Users OnlyIBISWorld
    Contains approximately 430 Canadian industry reports, most at the five digit NAICS (North American Industry Classification System) level. Factors impacting an industry are noted as External Drivers in the External Environment chapter and the External Impacts Questions section of the Call Prep Questions chapter of the Canada Industry (NAICS) reports
     
  • Best Bet!McMaster Users OnlyPassport
    To retrieve a report on Canada's business environment (e.g., regulations, operating risks, access to finance, infrastructure, etc.), search for the words business dynamics and Canada. To retrieve a PEST report on Canada (e.g.,political, economic, social and technological), search for the words PEST analysis Canada. To browse for these and other reports on Canada (and other countries), mouseover Economies in the toolbar and select Business Dynamics and/or Economy, Finance and Trade from the menu.
     
  • McMaster Users OnlyStatista
    Contains over one million statistics on thousands of topics from thousands of sources. Includes reports for countries worldwide, including Canada. Country reports can cover economic conditions, public finances, labour force, government structure, overview of stability and threats, and politics in the country.
 
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