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COMMERCE 1MA3 - Introduction to Marketing

Canadian company and industry resources.

Industry Sources

  • Best Bet!McMaster Users OnlyBusiness Source Premier    
    Find Canadian industry reports by selecting Industry Profiles on the Advanced Search screen of the Business Searching Interface. Click the Country tab and select Canada to view the reports specific to Canada. Also, review SWOT analyses of companies in your industry and see whether the opportunities and threats discussed are useful for the environmental scan of your industry.
  • open accessCanada's Agriculture Sectors  (Agriculture and Agri-Food Canada)
    Includes economic outlook reports and sector overviews, and initiatives to support awareness of the industry in Canada. 
  • Best Bet!open accessCanadian Industry Statistics (Innovation, Science and Economic Development Canada)
    Analyses industry data on many economic indicators using the most recent data from Statistics Canada. Also looks at industry trends and financial information, such as GDP, labour productivity, manufacturing and trade data.
  • Best Bet!McMaster Users OnlyConference Board of Canada e-Library
    Contains several current Canadian industry reports. Industries covered include: retail trade, paper products, auto parts, IT & communications, wood products, tourism, food and more. Search by keywords or Browse by Topic > Industry Sector Economics. Several of the profiles include an industry SWOT analysis.
  • open accessThe Daily (Statistics Canada)
    Search the archive to locate Statistics Canada publications and data on your industry. Take note of relevant table numbers and publication catalogue numbers. Go to CANSIM | Data Tables to create customized data tables and charts for FREE. Publications noted in The Daily may also be available for FREE via Statistics Canada or Omni.
  • Best Bet!open accessData Tables (updated daily) (Statistics Canada)
    Contains industry related statistics which may provide industry size/sales over time.
  • McMaster Users OnlyDBRS Morningstar
    Detailed reports on selected Canadian industries. Select the Market Sectors menu, pick a sector and limit results to Industry Study to generate a list of reports.
  • Best Bet!McMaster Users OnlyFitch Solutions / BMI Reports
    View industry surveys (e.g.,Commercial Banking, Food & Drink, Insurance, Pharmaceuticals, Telecommunications, etc.), forecasts and risk ratings for Canada. Some of the reports include an industry SWOT analysis. 
  • Best Bet!McMaster Users OnlyIBISWorld
    Contains approximately 1,600 U.S., 430 Canadian, 52 Ontario and 73 global industry reports, most at the five digit NAICS (North American Industry Classification System) level.
  • Industry or Trade Associations​
    • Best Bet!McMaster Users OnlyAssociations Canada via Canada's Information Resource Centre
      Use this directory to identify Canadian associations relevant to your industry. Association web sites can provide free content such as magazines, newsletters, statistics & industry trends. Especially useful for current legal and regulatory issues affecting an industry.
      Location of Print: MILLS and THODE Libraries HS 17 .A88 
    • Best Bet!open accessInformation by Industry Sector (Innovation, Science and Economic Development Canada)
      Many of the industry pages identify Canadian associations related to that industry.
  • Best Bet!open accessInnovation, Science and Economic Development Canada
    Includes company and industry statistics, reports, and other publications related to business and industry.
  • McMaster Users OnlyInvestext via Mergent Online 
    In Mergent Online, select the Investext tab and search by keywords, industry, subject and more. Contains full-text research reports on global companies and industries written by analysts at leading investment banks, brokers and independent research firms. Reports can include forecasts, opinions and trends from industry experts. 
  • McMaster Users Academic
    Contains hundreds of market research reports, some covering Canada.
  • McMaster Users OnlyMergent Industry Reports via Mergent Online
    Some reports cover Canadian industries (i.e., North America reports). The reports typically include a description of the current market environment, an industry profile, environmental, social, and governance (ESG) issues, and market trends & outlook. In Mergent Online, select the Industry analysis tab and search by industry and/or region.  
  • Best Bet!McMaster Users OnlyPassport
    Includes thousands of market research reports on international consumer, industrial and service markets. Search for the keyword Canada to retrieve a list of market reports and consumer lifestyle reports for Canada.
  • Standard & Poor's Industry Surveys (subscription cancelled in December 2010)
    Contains profiles for over 50 industries in the U.S. Content may still be applicable to the Canadian environment.
    Location: MILLS Periodicals (3rd floor) HG 4915.S65 
  • Best Bet!McMaster Users OnlyStatista
    Contains over one million statistics on thousands of topics from over 18,000 sources. Includes market forecasts, dossiers, industry reports, infographics, and market outlooks for countries worldwide, including Canada.

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