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How Do I Find SWOT Analyses?

Sources for worldwide company, industry, country and city SWOT analyses.

McMaster Users OnlyPassport

Contains international country, city, consumer and company reports by Euromonitor.  Categories or report titles that often include SWOT related information are ...

  • Business Dynamics (e.g., Business Dynamics: Bangladesh)
  • Cities Review (e.g., US Cities Review)
  • Economy, Finance and Trade (e.g., Economy, Finance and Trade: Italy)
  • Households (e.g., Households: China)
  • Income and Expenditure (e.g., Income and Expenditure: Canada)
  • PEST Analysis (e.g., PEST Analysis: Jamaica)
  • Global Company Profile (e.g., Apple Inc in Consumer Electronics (World))  ​

NOTE: Although the word "SWOT" may not appear in these reports, the content of the report may be relevant for such an analysis.  

  • In the Search box on the main search screen, type a category or report title noted above along with a country or company name (e.g., business dynamics india; marriott global company profile) and select Search button (i.e., magnifying glass)  
    NOTE: Keyword searching of full-text is not supported in Passport. In other words, a keyword search using SWOT will produce zero results or incomplete results. Only keywords in categories or report titles can be searched. 
  • In the Result Lists, select the Analysis tab, scroll through the items and click on the title of a relevant report.

                                                                                                            OR

  • Select a Category across the top of the screen (e.g., Economies > Business Dynamics). On the resulting page, view and browse latest reports, explore the categories in the drop-down menu, dashboards or search.  
  • In the Results List, refine results if necessary (e.g., by geography, categories and topics, analysis, etc) 
  • Click on the title of a relevant report. 
  • When the file opens, scroll through the report and/or Table of Contents (left side) to find the portion of the report relevant for a SWOT analysis.
  • Use the output options (i.e., download, print) to save the document. 
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