Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

How Do I Find SWOT Analyses?

Sources for worldwide company, industry, country and city SWOT analyses.

Nexis Uni

McMaster Users OnlyNexis Uni

Contains international company SWOT analyses by Canadean, GlobalData, ICD Research, MarketLine, Strategic Defence Intelligence, WMI (World Market Intelligence), etc.

screenshot icon Screenshots of the following instructions

  1. At the Nexis Uni home page, go to the Guided Search task pods and ...
    • select Company Info from the What are you interested in? box
    • type in the word swot along with a company name (e.g. WestJet) in the Search in all Company Information for: box
    • select All company information from the drop-down list in the … and show me box
    • click the Search button
  2. On the Results list, use the options in the Narrow By column on the left (e.g., timeline, category, location, subject, industry, sources or keywords) to refine results. Click on a title to view the full-text of the report.
  3. On the Document page, read the full-text or use the output options (print, email, download, export, etc.) to save the report.
Ask Chat is Offline - Send an Email