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How Do I Find SWOT Analyses?

Sources for worldwide company, industry, country and city SWOT analyses.

McMaster Users OnlyIBISWorld

Contains industry SWOT analyses by IBISWorld. Each Industry report includes a SWOT Analysis and other information useful for such an analysis (e.g., Key External Drivers).

  1. Search for an industry using keyword(s) (e.g., chocolate) or browse for an industry by selecting the Industries menu, then a specific region (e.g., Canada), then a particular industry sector (e.g., Manufacturing).   
  2. From the Results list, use the Country (e.g., Canada) and/or Report filter menus to find a relevant report. NOTE: Only national and global
    reports include a SWOT analysis for an industry. Click a report title to view full-text.
  3. Once an industry report is open, go to the table of contents pane (left side) and select Industry at a Glance. Scroll through this
    chapter and look for the heading SWOT Content in other sections of the report may also inform a SWOT analysis (e.g.,  External Environment). Read or download the entire report (PDF, Word, Excel, PowerPoint) or a chapter (PDF, Word)
Screenshots of the instructions described above screenshot icon
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