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How Do I Find SWOT Analyses?

Sources for worldwide company, industry, country and city SWOT analyses.

Business Source Premier

McMaster Users Only Business Source Premier

Contains international company SWOT analyses by Marketline (formerly Datamonitor)

Browsing for SWOT analyses using the Business Searching Interface:

screenshot icon Screenshots of the following instructions

  1. At the Advanced Search screenselect SWOT Analyses from the Browse pane (lower right).
  2. At the All SWOT Analyses tab, type in a company name (e.g., Royal Bank of Canada) and click the Browse button.
  3. If the company appears in the results, click on the company name (e.g., Royal Bank of Canada SWOT Analysis). 
  4. On the Publication Details screen, select the desired year and date link (under All Issues) to view a SWOT analysis for that company (e.g, 2015 > Mar2015).
  5. In the Search Results list, click on the PDF Full Text link to view the SWOT analysis selected (e.g., Royal Bank of Canada SWOT Analysis, March 2015) 
  6. Scroll through the profile to view and read the SWOT Analysis for that company. Use the output options (download, email, print, export, etc.) to save the document. 
     

Searching for SWOT analyses using the Business Searching Interface:

screenshot icon Screenshots of the following instructions

  1. At the Advanced Search screen, type in the name of a company in the first text input box (e.g., Royal Bank of Canada) and click the Search button. NOTE: You can select CO Company Entity from the adjacent drop-down menu for more precise results.
  2. In the resulting list, go to the Refine Results pane (on the left) and under Source Types select SWOT Analyses (if available).
  3. In the Search Results list, click on the PDF Full Text link to view the desired SWOT analysis (e.g., Royal Bank of Canada SWOT Analysis, March 2015) 
  4. Scroll through the profile to view and read the SWOT Analysis for that company. Use the output options (download, email, print, export, etc.) to save the document.

Searching for SWOT analyses using the Standard EBSCOhost Interface - see EBSCO's How to Find SWOT Analyses Help Sheet.

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