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IBH 3AB3 - Applied Marketing Management

Business and marketing resources for the GTHA (Greater Toronto and Hamilton Area)

Course Information

This course builds upon material covered in Introduction to Marketing. It relies on practical, real world case studies to develop students marketing decision-making skills, and their ability to analyze the business environment in which organizations operate. A major field project, which has student teams working with businesses to audit current practices, study the environment and develop a marketing plan, is a critical part of this course.

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