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IBH 3AB3 - Applied Marketing Management

Business and marketing resources for the GTHA (Greater Toronto and Hamilton Area)

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open accessOpen Access
Online source accessible to everyone, anywhere. 

McMaster Users OnlyMcMaster Users Only
Online source accessible to current McMaster students, faculty and staff only. required.

Advertising & Marketing

  • Big Book Source Guide (Marketing magazine)
    Directory for marketing, advertising, printing, communications and production services in Canada. 
    Location of Print: STORAGE HF 5415.12 .C35B54 2010
  • open accessCARD (Canadian Advertising Rates & Data) Online
    A comprehensive guide to advertising sources in Canada. Search by topical and/or geographical keywords. Entries typically include source name and media category NOTE: The Library does not subscribe to this database. Advertising rates and other information are only available to subscribers. 
    Location of Print: Innis Collection Reference, MILLS Library (3rdf floor) HF 5801 .C35 2010 (old print issue includes rates for selected media)
  • McMaster Users OnlyMarketing Facts 2011 & 2013 editions  (Canadian Marketing Association)
    A compendium of marketing related statistics and information from over 38 reputable and well-known sources including Environics Analytics, Leger and NADbank.
    Location of Print: Innis Collection Reference, MILLS Library (3rdf floor) HF 5415 .C2M36 2008
  • open accessMedia Digest 2016/17 (CMDC)
    Provides general information on the Canadian media market. Includes readership, listenership and viewership figures.
    Location of Print: STORAGE HF 5808.C2C3 [2001-2015]
  • Best Bet!McMaster Users OnlyStatista
    ‚ÄčIncludes worldwide statistics and reports on media and advertising such as media usage (radio, TV, social media, magazines, newspapers, etc.). Search for keyword(s) or browse Statistics > Media & Advertising.
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