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IBH 3AB3 - Applied Marketing Management

Business and marketing resources for the GTHA (Greater Toronto and Hamilton Area)

Economy & Industry

  • open accessBusiness Plans Index (Carnegie Library of Pittsburgh)
    Contains sample business plans for a variety of industries.
  • Best Bet!McMaster Users OnlyBusiness Source Premier
    Find Canadian industry reports by clicking on INDUSTRY PROFILES on the Basic or Advanced Search screen. Click on the COUNTRY tab and select CANADA to view the reports related to Canada.
  • Best Bet!open accessMcMaster Users OnlyCanadian Business Counts, 1988-current 
    Provides counts of business establishments in Canada by geography (by country, by province, by census division, by census metropolitan area)  industry (e.g., NAICS 2 to 6 digits) and employment size ranges. 
    Other Locations: Library Data Service office in MILLS Library (1st floor)

  • Canadian Communications Pocket Book (formerly Canadian Marketing Pocket Book)
    Covers many aspects of everyday life in Canada, from population to consumption trends in retail, advertising and media statistics.
    Location: Innis Collection, MILLS Library (3rd floor) HF 5415.12.C35C336 2003, 2004 and 2006/07  
  • Best Bet!McMaster Users OnlyConference Board of Canada e-Library  
    Contains several current Canadian industry reports. Industries covered include: retail trade, paper products, auto parts, IT & communications, wood products, tourism, and food. Search by keywords or Browse by Topic > Industry Sector Economics. Also contains economic profiles of Canada, the provinces and approximately 22 Canadian cities, including Hamilton and Toronto.
  • open accessThe Daily (Statistics Canada) 
    This is Statistics Canada's official release bulletin, the Agency's first line of communication with the media and the public. The Daily issues news releases on current social and economic conditions and announces new products." Search the archive to identify publications and data tables relevant to your topic.
  • McMaster Users OnlyFitch Solutions / BMI (Business Monitor International) Reports  
    View Industry Surveys (e.g., Telecommunications, Energy, Chemicals, Pharmaceuticals, Transport, etc.), forecasts and risk ratings for Canada.
  • Best Bet!McMaster Users OnlyIBISWorld  
    Contains over 1,600 U.S.,430 Canadian, 51 Ontario and 73 global industry reports, many covering very specialized industries.
  • McMaster Users OnlyIndex of Business Confidence via Conference Board of Canada e-Library   
    This quarterly survey poses ten qualitative questions regarding the business climate and investment intentions to senior officers of approximately 2,000 Canadian business organizations. Search or browse this publication by title.
  • open accessInnovation, Science and Economic Development Canada
    Includes company and industry statistics, reports, etc.
  • Industry Classification Codes   
    Directories and databases often arrange company information by industry classification codes (hierarchical numbers assigned to companies engaged in the same activity). Two classification codes are currently in use in Canada: the older Standard Industrial Classification System (SIC codes) and the newer North American Industry Classification System (NAICS). 
  • open accessInformation by Industrial Category (Innovation, Science and Economic Development Canada)
    Contains industry-specific analysis and information on Canadian business.
  • McMaster Users OnlyKey Business Ratios, 2004-current  
    Provides a set of business ratios, measured as relationships between companies' balance sheet and income statement categories, across industries by Standard Industrial Classification (SIC) code. Canadian content.
  • open accessKey Small Business Statistics (Innovation, Science and Economic Development Canada)
    Includes a variety of statistics on small business including the number of businesses in Canada, number of employees, survival rates, e-business usage and contribution to GDP.
  • Best Bet!McMaster Users Academic  
    Contains hundreds of market research reports, some covering Canada. Small, niche markets are often covered.
  • McMaster Users Only Mergent Industry Reports via Mergent Online (2003-2020) and Factiva (2004-2019)
    Includes North American industry reports which cover the U.S. and Canadian markets separately. The reports typically include a description of the current market environment, an industry profile, environmental, social, and governance (ESG) issues, and market trends & outlook.
    • To find Mergent Industry Reports in Mergent Online, select the Industry analysis tab and search by industry and/or region.
    • To find Mergent Industry Reports in Factiva ...
      • search and select Mergent Industry Reports from the Source menu
      • in the search box, type in the keyword(s) of your industry with the phrase "north america"
      • click Search
      • browse the results for reports with North America in the title. Canadian content should be included in the body of the report
      • click here to view screenshots of a sample search for a Mergent Industry Report
  • open accessOntario Provincial Highways Traffic Volumes1988 to 2016, 2018 (Ontario Ministry of Transportation)
    Provides traffic volume data for various segments of the provincial highway network (King’s, Secondary, Tertiary Roads, and 7000 Series Highways).
  • open accessOntario Industries (Invest Ontario)
    Includes brief profiles of  industry sectors in Ontario. Sectors covered include aerospace, automotive, chemical and biochemical, cleantech, financial services, food and beverage manufacturing, industrial automation and robotics, information technology, life sciences, mining and tourism.
  • Best Bet!McMaster Users OnlyPassport
    Includes market research reports on international consumer, industrial and service markets. Statistics for cities worldwide (such as Hamilton and Toronto) are also included. Search by keyword(s) or browse categories in drop-down menu.
  • Standard & Poor's Industry Surveys
    Contains profiles for over 50 industries in the U.S. Content may still be applicable to the Canadian environment.
    Location: MILLS Library (3rd floor) HG 4915.S65 (Subscription cancelled).
  • Best Bet!McMaster Users OnlyStatista
    Contains over one million statistics on thousands of topics from over 18,000 sources. Includes market forecasts, dossiers, industry reports, infographics, and market outlooks for countries worldwide, including Canada.
  • Best Bet!open accessStatistics Canada Data Tables (updated daily)
    A Canadian socio-economic website that allows you to search or browse for current & historical statistics on a wide variety of topics. The content can be used to track trends, analyze market potential, study economic activity, make investment decisions and profile demographics.
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