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COMMERCE 4CA3 - Managing and Promoting Health & Health Care Services

Marketing strategies for health and healh care services

Demographic & Psychographic Info

Find demographic (age, sex, income, etc) and psychographic data (i.e., consumer habits, values, attitudes, lifestyles, etc.) for your target market.
  • Best Bet!McMaster Users OnlyArcGIS Business Analyst Online - request an ArcGIS account from Maps/Data/GIS
    Uses web-based GIS mapping technology to visualize demographic, lifestyle, behavioural, psychographic (e.g. PRIZM), spending and other data for Canada (& other countries).  Covers Canadian provinces, cities, neighbourhoods and more. Create and export data, maps, reports & infographics. Here's a sample PRIZM Segmentation Area Profile of Hamilton extracted from ArcGIS Business Analyst 
  • Best Bet!open accessDataBank (World Bank)
    Includes a wide variety of demographic data for countries around the world.
  • open accessMake Shift (TrendWatching), 2020 to current
    Monthly bulletins which profile emerging consumer trends worldwide
  • McMaster Users Academic
    Includes demographic reports on various consumer groups and cohorts such as Generation Z, Millennials, Affluent food shoppers, etc. U.S. emphasis. 
  • Best Bet!McMaster Users OnlyPassport
    Includes reports and statistics covering worldwide consumer and demographic information. The Consumers menu has a Lifestyles section that includes consumer reports for Canada (& other countries) entitled Consumer Overview, Consumer Types, Consumer Values, Consumer Behaviour, and Consumers Tomorrow. These reports covers topics such as life priorities, leisure, technology, home life, health, working life, and shopping.
  • open accessPRIZM Lifestyle Lookup by Canadian Postal Code (Environics Analytics)
    Input a residential Canadian postal code to retrieve a lifestyle description for that neighbourhood.
    NOTE: This data is free to the general public. Additional PRIZM data is available in ArcGIS Business Analyst.

  • McMaster Users OnlyStatista
    Includes statistics, reports and infographics on a variety of topics such as consumer habits and preferences. International in scope.
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