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COMMERCE 4CA3 - Managing and Promoting Health & Health Care Services

Marketing strategies for health and healh care services

Course Information

This course is designed to provide you with an understanding of the marketing issues facing the health care manager and to prepare you to meet those challenges with sound marketing strategies. Topics covered include the nature of marketing health care products (goods, services and ideas) to health care consumers within both for-profit and not-for-profit environments

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