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COMMERCE 4CA3 - Managing and Promoting Health & Health Care Services

Marketing strategies for health and healh care services

Books & Articles

Find academic, government, practitioner and general news literature that address best practices for promoting health and health care services.

Variety of secondary source types:
  • open accessOmni
    - multi-disciplinary
    - includes books, journals, magazines, articles, reports, videos, and more from McMaster + Other Omni Libraries
    - use filters to refine results and/or adjust the scope of the search to limit results

Books
  • open accessOmni 
    - multi-disciplinary
    - books available through McMaster + Other Omni Libraries
    - potential search words: Medical care-Marketing | Marketing of Health Services
    • refine results using Resource Type filter  > select "Books" | to specify format of books (print or online),  go to Availability filter > select"Print/Physical Item" for printed books, select "Available online" for e-books

Scholarly Journal Articles
  • McMaster Users OnlyProQuest One Business
    - business literature covering all subject areas including marketing
    - limit search or results to "Peer reviewed" and/or Source Type "Scholarly Journals"
     
  • McMaster Users OnlyBusiness Source Premier
    - business literature covering all subject areas including marketing
    - limit search or results to "Scholarly (Peer Reviewed) Journals" and/or Source Type "Academic Journal"
     
  • McMaster Users OnlyCommunication Source
    - communications and multimedia literature
    - limit search or results to "Peer Reviewed" and/or Source Type "Academic Journals"
     
  • McMaster Users OnlyGlobal Health
     
    - public health literature from journals and other secondary sources
    -  limit search or filter results by Publication Type "Journal article "
     
  • Best Bet!open accessGoogle Scholar 
    - multi-disciplinary articles from scholarly publications
    - search engine is open access, but full-text access to results may be fee-based
    watch this video to setup Library Links and automatically access McMaster's subscriptions from Google Scholar results (get it). 
     
  • McMaster Users OnlyMedline | open accessPubMed
    - medical and health related literature
     
  • McMaster Users OnlyPyscINFO
    - psychology literature
    - limit search or results to "Peer reviewed" and/or Source Type "Scholarly Journals"
     
  • Best Bet!McMaster Users OnlyScholars Portal Journals
    - multi-disciplinary  
    - if desired, limit to "Peer Reviewed"
     
  • McMaster Users OnlyWeb of Science - Core Collection
    - multi-disciplinary

Practitioner or Professional Articles in Trade, Industry or Popular Magazines
  • Best Bet!McMaster Users OnlyProQuest One Business 
    - business literature covering all subject areas including marketing
    - limit results to Source Types "Magazines" and "Trade Journals"
     
  • Best Bet!McMaster Users OnlyBusiness Source Premier 
    - business literature covering all subject areas including marketing
    - limit results to Source Types "Magazines" and "Trade Publications" 

News Articles
  • Best Bet!McMaster Users OnlyCPI.Q (Canadian Periodicals)
    - primarily Canadian news sources
     
  • McMaster Users OnlyFactiva 
    - worldwide news sources, including Canadian
    - limit sources by region and country, by title, by language, and more. 
     
  • McMaster Users OnlyNexis Uni
    - worldwide news sources, including Canadian
    - limit results by geography, by sources (i.e., news titles), by language, and more. 
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