COMMERCE 4CA3 - Managing and Promoting Health & Health Care Services

Find academic, government, practitioner and general news literature that address best practices for promoting health and health care services.

Variety of secondary source types:

• Omni
  - multi-disciplinary
  - includes books, journals, magazines, articles, reports, videos, and more from McMaster + Other Omni Libraries
  - use filters to refine results and/or adjust the scope of the search to limit results

Books

• Omni 
  - multi-disciplinary
  - books available through McMaster + Other Omni Libraries
  - potential search words: Medical care-Marketing | Marketing of Health Services
  • refine results using Resource Type filter  > select Books, to specify format of books (print or online)  go to Availability filter > select Available in McMaster Libraries  for printed books and select Available online for e-books

Scholarly Journal Articles

• ProQuest One Business
  - business literature covering all subject areas including marketing
  - limit search or results to "Peer reviewed" and/or Source Type "Scholarly Journals"
   
• Business Source Premier
  - business literature covering all subject areas including marketing
  - limit search or results to "Scholarly (Peer Reviewed) Journals" and/or Source Type "Academic Journal"
   
• Communication Source
  - communications and multimedia literature
  - limit search or results to "Peer Reviewed" and/or Source Type "Academic Journals"
   
• Global Health
   - public health literature from journals and other secondary sources
  -  limit search or filter results by Publication Type "Journal article "
   
• Google Scholar 
  - multi-disciplinary articles from scholarly publications
  - search engine is open access, but full-text access to results may be fee-based
  - watch this video to setup Library Links and automatically access McMaster's subscriptions from Google Scholar results (get it). 
   
• MEDLINE | PubMed
  - medical and health related literature
   
• PyscINFO
  - psychology literature
  - limit search or results to "Peer reviewed" and/or Source Type "Scholarly Journals"
   
• Scholars Portal Journals
  - multi-disciplinary  
  - if desired, limit to "Peer Reviewed"
   
• Web of Science - Core Collection
  - multi-disciplinary

Practitioner or Professional Articles in Trade, Industry or Popular Magazines

• ProQuest One Business 
  - business literature covering all subject areas including marketing
  - limit results to Source Types "Magazines" and "Trade Journals"
   
• Business Source Premier 
  - business literature covering all subject areas including marketing
  - limit results to Source Types "Magazines" and "Trade Publications" 

News Articles

• CPI.Q (Canadian Periodicals)
  - primarily Canadian news sources
   
• Factiva 
  - worldwide news sources, including Canadian
  - limit sources by region and country, by title, by language, and more. 
   
• Nexis Uni
  - worldwide news sources, including Canadian
  - limit results by geography, by sources (i.e., news titles), by language, and more.