GENTECH 3MB3 / 4MK3 - Fundamentals of Marketing

GENTECH 3MB3 / 4MK3 -  Fundamentals of Marketing

"This course introduces the 4Ps of marketing: product, price, promotion, and place with a Business-to-Business focus. Global and high technology markets and their unique challenges will be presented. Students will learn to make marketing decisions within a strategic framework" - McMaster Academic Calendar description of course.

This guide identifies resources that should help with the marketing plan project for this course.

Research Resources for Introduction to Marketing (Fall 2025) - Video Transcript (PDF) | Video Transcript (DOCX)
Video originally created for a COMMERCE marketing course with a Business to Consumer (B2C) focus, but many of the topics and resources covered are applicable to this GENTECH course which has a more Business to Business (B2B) focus.