Open Access
Online source accessible to everyone, anywhere.
McMaster Users Only
Online source accessible to current McMaster students, faculty and staff only. MacID@mcmaster.ca required.
Social & Demographic Environment
Canada Census of Population 2021 | Previous Censuses: 1996-2016 (Statistics Canada)
Search or browse for Canadian Census data (e.g., population, age, sex, income, housing, education, labour, language, etc.) for various levels of geography (national, provincial, city/place, postal code, etc.)
FP Markets - Canadian Demographics
Provides basic statistics on Canadian population, households, incomes and retail sales projections at the federal, provincial and city level.
Location: MILLS Bookstacks HC 111.S96 [1999-2012] (Ceased Publication).
Trend Watching, 2020 to current
Monthly bulletins which profile emerging consumer trends worldwide.
Passport
Select CONSUMERS (across top of screen) and explore the menu options in that category. Includes Canadian (& other country) reports on Consumer Values and Behaviour, Consumer Lifestyles, Consumer Types, Megatrends and more.
Pew Research: Social & Demographic Trends(primarily U.S. content)
Site provides results from studies of American behaviours and attitudes. Subjects covered include family, education, health, personal finance, work, and leisure. Search for keyword(s) or browse using the meus across the topc of the page (i.e., Reports, Topics, Datasets, etc.)
Statista
Contains over one million statistics on thousands of topics from over 18,000 sources. Includes market forecasts, dossiers, industry reports, infographics, and market outlooks for countries worldwide, including Canada.