McMaster LibGuides: How Do I Find McMaster Business Theses &amp; Dissertations?: Marketing

Marketing [10]
Year	Author	Thesis Title
2023	Wang, Shu	The outcome of design innovation and the antecedents of design activities: insights from Canadian manufacturing industries [embargoed until June 18, 2024]
2022	Elhelaly, Nehal E.	Product development collaborations: implications for marketing strategy and innovation
2021	Ling , Xiao	An investigation of asymmetric pricing “In the Small” in the retail grocery sector
2020	Tajvarpour, Mohammad Hossein	Success factors for crowdfunding campaigns
2019	Sadeh, Farhad	Three essays on voluntary disclosure of performance metrics in marketing channels
2019	Kayed, Mohammad B.	Three essays on the brand-channel interface: how brand equity influences distribution channel governance and management
2018	Eshghi, Kamran	Distribution channel conflict: implications for channel governance and performance
2018	Eslaminosratabadi, Hadi	The timing and type of alliance partnerships in the new product development process
2017	Shekari, Saeed	Product performance and contracts in multi-component system industries: theory and evidence
2016	Sadovnikova, Anna	Fruits from the tree of sustainability. Value creation in green strategic partnerships

How Do I Find McMaster Business Theses & Dissertations?