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How Do I Find McMaster Business Theses & Dissertations?

Titles and links to full-text copies of all Business Administration PhD theses & dissertations completed at McMaster University.

Marketing [15]
Year Author Thesis Title
2025 Ji, Zhe (Betty) open accessMarketing strategies in the presence of externalities
2025 Shah, Syed Mohammad Ali open accessDynamic pricing strategies in competitive retail markets
2024 Bhattacharya, Anomitra open accessEssays on pricing and promotion policies of digital platforms
2024 Vaishnav, Bharat A theoretical and empirical study of retailers’ omnichannel integration and its effectiveness [embargoed until December 27, 2025]
2023 Wang, Shu open accessThe outcome of design innovation and the antecedents of design activities: insights from Canadian manufacturing industries
2023 Wei, Yuyan open accessDrivers and outcomes of green acquisitions
2022 Elhelaly, Nehal E. open accessProduct development collaborations: implications for marketing strategy and innovation
2021 Ling , Xiao open accessAn investigation of asymmetric pricing “In the Small” in the retail grocery sector
2020 Tajvarpour, Mohammad Hossein open accessSuccess factors for crowdfunding campaigns
2019

Sadeh, Farhad

 open accessThree essays on voluntary disclosure of performance metrics in marketing channels
2019 Kayed, Mohammad B. open accessThree essays on the brand-channel interface: how brand equity influences distribution channel governance and management 
2018 Eshghi, Kamran open accessDistribution channel conflict: implications for channel governance and performance
2018 Eslaminosratabadi, Hadi open accessThe timing and type of alliance partnerships in the new product development process
2017 Shekari, Saeed open accessProduct performance and contracts in multi-component system industries: theory and evidence
2016 Sadovnikova, Anna open accessFruits from the tree of sustainability. Value creation in green strategic partnerships 
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