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How Do I Find Market Share?

Guide to market share sources.

Business Librarian

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Ines Perkovic
Mills Memorial Libray, L-101/B
McMaster University Library
1280 Main Street West, Hamilton, ON, L8S-4L6, CANADA
905-525-9140 ext. 21359

Market Share ...

Market share ...

  • is the percentage (or portion) of sales of a product, company or brand in a given region or country
  • is used by companies to determine their competitive strength as compared with other companies in the same sector or industry
  • is used by companies to review their competitive performance from year to year
  • is not always readily available - it often has to be pieced together from information found in a variety of sources (e.g., newspaper & magazine articles, industry & company reports, web pages, personal contacts, etc.)
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