How Do I Find Market Share?

Market share ...

• is the percentage (or portion) of sales of a product, company or brand in a given region or country
• is used by companies to determine their competitive strength as compared with other companies in the same sector or industry
• is used by companies to review their competitive performance from year to year
• is not always readily available - it often has to be pieced together from information found in a variety of sources (e.g., newspaper & magazine articles, industry & company reports, web pages, personal contacts, etc.)