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COMMERCE 3MD3 - Introduction to Contemporary Applied Marketing

Marketing plan resources.

Local Issues & News

  • open accessOntario 211 - Community and Social Services Help Line 
    Identifies community, social, health and related services offered by Ontario non-profits, community agencies and governments.
     
  • open accessAssociation of Municipalites Ontario (AMO)  
    Represents issues affecting over 400 municipalities/cities in Ontario. Use the toolbar on the Advocacy page to see discussion papers, backgrounders, reports, case studies and other publications on a variety of issues over the past 10 years.
     
  • open accessCanadian Urban Institute (CUI)
    Provides insight and analysis of the challenges facing  urban communities. Covers issues such as city building, urban planning, local economic development, service delivery and more.
     
  • Best Bet!McMaster Users OnlyCPI.Q (Canadian Periodicals Index Quarterly), dates vary by publication.
    Includes over 200 Canadian newspapers (many local titles), along with hundreds of magazines and journals. Covers topics in all subject areas. 
     
  • Best Bet!McMaster Users OnlyFactiva, dates vary by publication
    Contains approx. 1,000 full-text newspapers from 87 countries in 22 languages. Use the Sources section to limit your search to Canadian publications. Includes full-text articles from the Globe & Mail, National Post, Toronto Star & Hamilton SpectatorNOTE: Access is limited. Only 6 people at one time can use this database. If you receive an error message, please try again later or try Nexis Uni and CPI.Q.

     
  • McMaster Users OnlyNexis Uni, dates vary by publication
    Includes thousands of worldwide news sources including some local newspapers (e.g., Hamilton Spectator).
    To find news from the Nexis Uni home page ...
    • locate the Guided Search task pods
    • choose News in the What are you interested in? box
    • type your keywords or subject terms in the Search in all News for box
    • choose the news timeframe you want to search in from the Choose date range drop-down list
    • click Search
    • in the results list, use the options in the Narrow By column to filter your results by location, publication type, subject, industry, geography, timeline, etc.
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