Skip to Main Content

COMMERCE 3MD3 - Introduction to Contemporary Applied Marketing

Marketing plan resources.

Important Course Information

This course will introduce students to key marketing principles and concepts and explore their practical applications in business situations. Case studies are used to give practice in analyzing opportunities, solving marketing issues, and preparing implementation plans. This course is taught through a combination of lectures, case discussions, readings, assignments and a field project.

Ask Chat is Offline - Send an Email