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How Do I Find PESTEL Resources?

Sources for conducting PESTEL analysis

Technological

Technological factors pertain to innovations in technology that may impact the operations of the industry. These factors relate to automation, research and development, and the amount of awareness and knowledge that the market possesses. Technological factors can also include institutions or activities that impact technology and innovation, such as research and development consortia, patent and copyright laws, and government actions.


 Best Bet!McMaster Users OnlyIBISWorld
Contains U.S., Canadian, Ontario and global industry reports, most at the five digit NAICS (North American Industry Classification System) level. The chapter worth noting for this section is Operating Conditions, subsection Technology & Systems.
 

Industry or Trade Associations​
Association web sites can often provide free content such as magazines, newsletters, statistics & trends related to a specific industry or trade. Use the links below to find a Canadian association relevant to your industry. 
 

Best Bet!McMaster Users OnlyAssociations Canada via Canada's Information Resource Centre
Use this directory to identify Canadian industry associations by subject, by name, by geography, by acronym, and more.
Location of Print: INNIS Reference HS 17 .A88 
 

Best Bet!open accessInformation by Industrial Category (Innovation, Science and Economic Development Canada)
Most profiles include an association or organization category for the industry.
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McMaster Users OnlyStatista
Contains over one million statistics on thousands of topics from over 18,000 sources. Includes market forecasts, dossiers, industry reports, infographics, and market outlooks for countries worldwide, including Canada.
 


Technology News
Explore these technology news sites to see whether anything may be applicable to your industry.
  open accessCNET: Includes reviews, news, and prices on technology products. 
  open accessDigital Trends: Contains technology news and products & apps reviews. Site categories include Computing, Mobile, Lifestyle and Social.
  open accessEngadget: Magazine with daily coverage of everything new in gadgets and consumer electronics.
  open accessTechCrunch: Profiles startups, reviews new Internet products, and provides tech news.
  open accessThe VergeOnline news site that covers the intersection of technology, science, art and culture. Includes news, reviews, and forums on the mobile, computer and home entertainment industries.

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