This course builds upon material covered in COMMERCE 1MA3/2MA3 - Introduction to Marketing. It relies on practical, real world case studies to develop your marketing decision-making skills, and your ability to analyse the business environment in which organisations operate. A major field project, which has student teams working with businesses to audit current practices, study the environment and develop a marketing plan, is a critical part of this course.
Previous COMMERCE 3MC3 reports are available for short-term loan (2 hours) from the MILLS Library Service Desk (1st floor). NOTE: These reports are not available online.