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COMMERCE 3MC3 - Applied Marketing Management
Business and marketing resources for the GTHA (Greater Toronto and Hamilton Area)
This course builds upon material covered in Commerce 2MA3 - Introduction to Marketing. It relies on practical, real world case studies to develop your marketing decision-making skills, and your ability to analyse the business environment in which organisations operate. A major field project, which has student teams working with businesses to audit current practices, study the environment and develop a marketing plan, is a critical part of this course.