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COMMERCE 3MC3 - Applied Marketing Management

Business and marketing resources for the GTHA (Greater Toronto and Hamilton Area)

Business Librarian

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Ines Perkovic
Mills Memorial Libray, L-101/B
McMaster University Library
1280 Main Street West, Hamilton, ON, L8S-4L6, CANADA
905-525-9140 ext. 21359

Important Course Information

This course builds upon material covered in COMMERCE 1MA3/2MA3 - Introduction to Marketing. It relies on practical, real world case studies to develop your marketing decision-making skills, and your ability to analyse the business environment in which organisations operate. A major field project, which has student teams working with businesses to audit current practices, study the environment and develop a marketing plan, is a critical part of this course.

Course Reserves

Previous COMMERCE 3MC3 reports are available for short-term loan (2 hours) from the MILLS Library Service Desk (1st floor). NOTE: These reports are not available online.

  • Take note of a report's call number in this list (e.g., IPC 2##) . NOTE: Up to 3 reserve items can be borrowed at one time.
  • Give the call numbers to library staff at the MILLS Service Desk (1st floor) and they will retrieve the material(s) for you.
  • Present your McMaster ID card to borrow the item(s).
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