Jeannie An
Books
Buy-ology: Truths and Lies About Why We Buy, by Martin Lindstrom
Presentation of a 3-year, $7 million neuro-marketing study about how people buy. With so much information being presented to consumers today, Lindstrom uncovers the journey of people’s buying decisions through combining science and marketing
Websites
Introduction to SWOT Analysis:
https://courses.lumenlearning.com/sunyhccc-marketing/chapter/reading-definingand-using-a-swot-analysis/
SWOT Analysis for External Companies:
http://libguides.mcmaster.ca/swot/passport
How to Write a Marketing Plan
https://www.linkedin.com/learning/how-to-write-a-marketing-plan/how-to-build-a-marketing-plan-for-today-s-landscape?u=56982905
Digital Trends: Adapt and learn about the latest trends in digital marketing.
https://www.linkedin.com/learning/digital-marketing-trends/5-1-ai-the-metaverse-and-marketing-in-immersive-reality?u=56982905
Practical Resources: Learn how to use excel in the marketing world.
https://www.linkedin.com/learning/excelfor-marketers/
Podcasts
Marketing Smarts: A MarketingProf Podcast - Weekly podcast featuring in-depth interviews with smart marketers from all walks of life. Hosted by
MarketingProfs, this 30-minute, weekly podcast will deliver actionable insights and real advice to help the audience market smarter.
https://player.fm/series/marketing-smarts-from-marketingprofs.
Apple Music: https://podcasts.apple.com/ca/podcast/marketing-smartsfrom-marketingprofs/id468650101
Spotify: https://open.spotify.com/show/4a3ig9Jqm33IpTe5Cxc2Z0