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BUSINESS C740 - Interdisciplinary Perspectives on Health Care Marketing

This course research guide provides quick access to resources useful for the BUSINESS C740 group project.

Course Information

BUSINESS C740 - Interdisciplinary Perspectives on Health Care Marketing

"This course is designed to provide you with an understanding of the marketing issues facing the health care manager and to prepare you to meet those challenges with sound marketing strategies. Topics covered include the nature of marketing health care products (goods, services and ideas) to health care consumers within both for-profit and not-for-profit environments. We also will explore topics from a global perspective, considering the impact that cultural and political differences have on the selection of marketing strategies. This course builds on your previous learning in health care services and strategic management and acts as a stepping-stone to the real world of private and public health care management. The purpose of this course is to enhance your capacity to fill the role of a manager responsible for strategic marketing performance." - Course Outline Winter 2021

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