COMMERCE 3MC3 - Applied Marketing Management

This course builds upon material covered in COMMERCE 1MA3/2MA3 - Introduction to Marketing. It relies on practical, real world case studies to develop your marketing decision-making skills, and your ability to analyse the business environment in which organisations operate. A major field project, which has student teams working with businesses to audit current practices, study the environment and develop a marketing plan, is a critical part of this course.

• COMMERCE 3MC3 - Applied Marketing Management
  Course outlines for COMMERCE 3MC3

• Library Video Recording for COMMERCE 3MC3 (25:34) - Video Transcript
• Library Slides for COMMERCE 3MC3  - PowerPoint with Notes (Winter 2024)
• Library Slides for COMMERCE 3MC3 - PDF (Winter 2024)

Previous COMMERCE 3MC3 reports are available for short-term loan (2 hours) from the MILLS Library Service Desk (1st floor). NOTE: These reports are not available online.

• Take note of a report's call number in this list (e.g., IPC 2##) . NOTE: Up to 3 reserve items can be borrowed at one time.
• Give the call numbers to library staff at the MILLS Service Desk (1st floor) and they will retrieve the material(s) for you.
• Present your McMaster ID card to borrow the item(s).